The doe foot applicator had an appropriate amount of product, and it was easy to apply. A tad thicker than I expected, but it dried and set fairly quick.
Also, the formula left something to be desired. See how it accentuates all of my lines and cracks? Exfoliate, exfoliate, exfoliate if you use this. It also doesn't feel very good on...very, very dry. In fact, I didn't even wear it. I swatched it on my lips, took photos and immediately took it off because I just didn't like it.
Removal was pretty easy for me because I just applied and then wiped off-but I expect that if you leave this on a while, you would probably have to use an oil based makeup remover to take it off. I also don't see how you could reapply this color as the day wears on, because it kind of 'chips' away off the lips. If you reapplied-you would have lots of uneveness. (I experienced the 'chipping' when I was removing the lip color off of me and had to really work at it to scrub it off because I just used a makeup wipe.)
This liquid lipstick did not deter me from wanting to try the red one from this line, but overall, I would not recommend this particular lip color. Stay away from Pocketful of Roses. Stay. Away.
Have you seen these pop up in your area yet?